Free Webinar from the Virtual Mediation Lab:
The Importance of Personal Branding for Launching an Online Business
Online mediation can open up new business opportunities. Like any other business, however, an online mediation business requires a plan. Why? Because you need to have a clear answer to some key questions: e.g. who exactly are your prospective clients? How will they find you, know you, trust you, like you? And, more importantly, why should they hire you?
The most critical component of such plan is your “personal branding”.
During this Virtual Mediation Lab webinar, which took place on October 19, 2016, Nicole Abboud explained the basics of personal branding, and how mediators can apply those concepts to launch a successful online mediation business. In particular, she talked about:
- What a personal brand is and why it’s important for any business owner.
- How to begin building your personal brand.
- The importance of differentiating yourself in your mediation niche market.
PRESENTERS
- Nicole Abboud , attorney, podcaster, and owner of Abboud Media. She works with lawyers who understand the value of building relationships with clients through content creation.
- Giuseppe Leone, founder of Virtual Mediation Lab, a project sponsored by the Association for Conflict Resolution Hawaii Chapter to teach mediators around the world the benefits of online mediation, how to add online mediation to their practice, and how to blend face-to-face and online mediation.
Link to the Importance of Personal Branding webinar
PLEASE NOTE – This webinar is part of a series of Virtual Mediation Lab webinars on how to launch and market an online mediation business. To find out when the next webinars will be held, please follow the Virtual Mediation Lab via Twitter, Facebook or its LinkedIn Group.
